In yet another aesthetically unpleasing redesign (this year alone), Nick Denton, publisher of Wonkette, has decided to change the site. With its numbers dropping dramatically since Ana Marie Cox left to work for Time almost two years ago, Denton doesn’t seem to understand that it’s not the background fonts, colors and graphics that are the problem. It’s the writers he’s chosen to replace Cox. Starting with Alex Pareene and continuing through to the latest new batch of editors, they don’t really seem to know or care what they’re writing about. They’re just trying to get page views, since that’s the way they get bonuses, and the site is hurting because of it.

Case in point: We’ve had more sex scandals in Washington since Cox left than the whole length of her tenure. And yet, she made more out of so much less. She helped the desperate Jessica Cutler to become a household name in a way that her replacements never could. The biggest story reported on Wonkette this year was, of course, the dirty David Phillips relationship with Sen. Larry Craig — but even that was contributed by a freelancer — a freelancer who told Big Head DC he received only $12 for the post.

Why has Wonkette fallen so sharply, so fast? Some will say it’s because the majority of the Cox replacements have been men, and they seemed to think that readers would just be bowled over by their use of words like “Cocktober” as literary devices. But we think not. The right cock could have definitely built a platform on top of Cox’ shaft.

Megan Carpentier, one of the latest new Wonkette writers, may be able to do something there, as she’s shown the most promise. But too often her voice is lost because the other writers are trying to promote their work, and her items gets pushed down the page, hard to find. It’s a problem that Cox never had to deal with. Her work always stood at attention.