On “Morning Joe” today, Joe Scarborough and Ana Maria Cox were dishing about an apparent feud between CNBC anchors — and, more interestingly, an apparent conspiracy at News Corp to cross-promote the story among its brands, including the New York Post’s Page Six gossip column.

Scarborough called the story “garbage” and accused News Corp of “ginning up” the situation for their own purposes with the Fox Business Channel soon launching. The shocking video is now online.

Some insiders tell Big Head DC that viewers shouldn’t give too much credence to the bashing from the conservative talker, since it’s well know in the industry that he’s tried unsuccessfully to land a gig at FOX News.

Related: We Challenge Ana Marie Cox to Use Her Platform to Reveal Secrets Behind Death of Joe Scarborough’s Aide

Earlier: Top Big Head DC Search Today: Ana Marie Cox + Tits